Trump tells Boeing to fix and ‘rebrand’ 737 Max jet after fatal crashes


Kevin Lamarque | Reuters

President Donald Trump speaks to reporters upon departure from the White House in Washington, April 10, 2019.

President Donald Trump on Monday said Boeing should “fix” and “rebrand” its popular 737 Max after the jet’s anti-stall software was implicated in two fatal crashes that killed 346 people since October.

“What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name. No product has suffered like this one. But again, what the hell do I know?” Trump tweeted.

Trump’s tweet stands in contrast with his earlier statement that the main problem with air travel was that flying had simply become “far too complex.”

“Pilots are no longer needed, but rather computer scientists from MIT,” he wrote in March after one of the Max jets crashed in Ethiopia. “I see it all the time in many products. Always seeking to go one unnecessary step further, when often old and simpler is far better.”

Boeing has slowed production of the Max jet and plans to submit a software fix to Federal Aviation Administration regulators within the next couple weeks. Major airlines have extended Max cancellations through the summer.

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